Change communication: Quirke's Staircase helps every layer of your organization
Quirke's Staircase (1994) is a practical model. It helps to set up better internal communication in change processes. The model connects each phase of the change process by means of concrete resources that can be used. A state of mind is linked to each phase, which is expected of the employees at that time. Quirke's stairs are a well-known communication model. It answers the question: 'For what purpose can I best use which means?' We'll give you more information about the relevance of Quirke's stairs within each organizational layer. From informing to communicating Quirke says: the higher the change ambitions, the more you have to do to involve your employees. The power of the model? Simplicity. The model goes from informing to communicating. This means that if you want to inform people (mix of resources), they have to get information about something. So they must know something. If you are going to inform, sending is sufficient. For example, sending an ...